Chapter I01 / 05
1989
The Foundation
Farley Flex founds Plasma in Toronto, a pioneering artist management and concert production company at the vanguard of Canadian hip-hop.
Radio
Helping put FLOW 93.5on the air
Canadian Idol
Farley Flex,at the judges' table
Artist Management
From first contractto the main stage
Every seat. Every fan.No middleman.
As a manager of potential
Manage projects, artists.Manage potentials.
For more than three decades, Plasma has guided entertainers, athletes and cultural leaders, and helped build the institutions that carry Canadian culture.
1989
Founded in Toronto
37+
Years in Canadian entertainment
First
Black-owned radio & television in Canada
Our story
Five chapters,one legacy
Chapter II02 / 05
1992
First Platinum
Plasma shapes Maestro Fresh-Wes into Canada's first platinum hip-hop recording artist.
Chapter III03 / 05
2000
Radio
Instrumental in launching Canada's first Black-owned commercial radio stations, including FLOW 93.5.
Chapter IV04 / 05
2010
Television
Advising on the launch of Afroglobal Television and FEVA TV, while Farley Flex takes a seat on the Canadian Idol judging panel.
Chapter V05 / 05
2020+
Community & Digital
Managing actors, athletes and formerly incarcerated individuals, and building Plicketz for the live stage.
What we do
Four disciplines,one standard
Founder
Farley Flex
Founder, President & CEO
“You may not have been born in Africa… but Africa was born in you.”
Honours
- Queen Elizabeth II Diamond Jubilee Award01
- National UNICEF Ambassador02
- B'nai Brith Canada, Special Advisory Council, League of Human Rights03
- Harry Jerome Award, Entertainment & Community04
- Bob Marley Award for Community and Education05
- Niagara College Honorary Diploma in Media and Broadcasting06
Beyond commerce
Opening doors,building pathways
We champion the potential of marginalised communities, including formerly incarcerated individuals, creating real pathways into entertainment, media and the arts.
Land acknowledgmentToronto is the traditional territory of the Haudenosaunee Confederacy, the Huron-Wendat, the Anishinaabek Nation, and the Mississaugas of New Credit.
Coming soonTicketing, builtfor the live stage
One place for performers to manage events, reach audiences and run their business, with real-time insight as the show unfolds.