News & Press
The story so far
A look at the milestones that have shaped Plasma since 1989 — and how to reach us for press and media enquiries.
Founded in Toronto
Years of Industry Leadership
National Awards & Honours
Milestones
Moments that defined us
The Foundation
Farley Flex founds Plasma Management & Productions in Toronto — a pioneering artist management and concert production company at the vanguard of Canada's emerging hip-hop scene.
First Platinum
Plasma shapes Maestro Fresh-Wes into Canada's first platinum hip-hop recording artist, etching the company's name permanently into the cultural record.
Cultural Milestones
Produces Toronto's first city-wide breakdance competition — bringing urban culture into the mainstream and establishing Plasma as a cultural institution, not merely a business.
The Media Era
Plasma transitions into a media consulting powerhouse, instrumental in launching Canada's first Black-owned commercial radio stations, including the groundbreaking FLOW 93.5.
Television & Broadcast
Consulting expands to television — advising on the launch of Afroglobal Television and FEVA TV, Canada's first Black-owned television stations.
Community & Digital
Plasma broadens its mandate: managing actors, athletes, and formerly incarcerated individuals, extending its mission of empowerment well beyond music and media.
Media enquiries
Journalists and content creators can reach our communications team directly for interviews, press assets, and story pitches.