Our Story
Building legacies since 1989
Plasma Management & Production Inc. is more than an entertainment company — it's a movement that has shaped the cultural fabric of Canada for three and a half decades.
The Visionary Behind Plasma
Meet Farley Flex
Farley Flex is a visionary entrepreneur, media consultant, and cultural trailblazer who recognised, early in the life of hip-hop, that music could transcend race, age, and culture — and that it could be monetised.
With four decades of industry leadership, Farley has been instrumental in shaping the landscape of Canadian music, media, and community — continuously pushing the boundaries of what is possible while never losing sight of the communities that matter most.
A recipient of the Queen Elizabeth II Diamond Jubilee Award and a National UNICEF Ambassador, his commitment to empowerment is as fundamental to his identity as his commercial achievements.
Recognition & Community Leadership
Queen Elizabeth II Diamond Jubilee Award Recipient
National UNICEF Ambassador
B'nai Brith Canada, Special Advisory Council, League of Human Rights
Harry Jerome Award — Entertainment & Community
Bob Marley Award for Community and Education
Niagara College Honorary Diploma in Media and Broadcasting
Our Journey
Three Decades
of Impact
The Foundation
Farley Flex founds Plasma Management & Productions in Toronto — a pioneering artist management and concert production company at the vanguard of Canada's emerging hip-hop scene.
First Platinum
Plasma shapes Maestro Fresh-Wes into Canada's first platinum hip-hop recording artist, etching the company's name permanently into the cultural record.
Cultural Milestones
Produces Toronto's first city-wide breakdance competition — bringing urban culture into the mainstream and establishing Plasma as a cultural institution, not merely a business.
The Media Era
Plasma transitions into a media consulting powerhouse. Instrumental in launching Canada's first Black-owned commercial radio stations, including the groundbreaking FLOW 93.5.
Television & Broadcast
Consulting expands to television — advising on the launch of Afroglobal Television and FEVA TV, Canada's first Black-owned television stations.
Community & Digital
Plasma broadens its mandate: managing actors, athletes, and formerly incarcerated individuals — extending its mission of empowerment well beyond music and media.
A New Chapter
Plasma is expanding beyond management and production — combining decades of experience in talent, culture, and entertainment with modern technology and AI through Plicketz.
Coming SoonWhat We Stand For
Our Core Values
Empowerment
We believe every person deserves the tools, opportunity, and support to fulfil their potential — regardless of where they began.
Excellence
Three and a half decades of industry leadership built on one principle: extraordinary results, delivered without compromise.
Community
Our roots are in Toronto. Our impact is national. We invest deeply in the communities that shape the culture we celebrate.
Innovation
From radio to digital platforms, we have always embraced the future — using technology to push the boundaries of what is possible in entertainment.
Plasma Management & Productions specialises in helping people and products fulfil their potential. We recognise gaps in the entertainment, sports, and community sectors and develop ideas, initiatives, and partnerships to address those gaps.
— Farley Flex, Founder, President & CEO
Become Part of the Plasma Story
Whether you're an artist, athlete, or community leader — we want to hear your story.
Begin the Conversation